Technical seo vs on page seo
Search Engine Optimization or simply SEO is an important and huge part of every digital marketing strategy. It’s a process that helps websites to rank in search engine results pages (SERPs) to increase its visibility and traffic.
What is SEO?
SEO stands for Search Engine Optimization. SEO is an process of optimizing a particular website, page or post on a specific word or groups of words. These words are called keywords. SEO helps website to rank on their desired keywords and therefore increases its visibility and traffic as well.
Types of SEO
SEO is further classified into three major categories, which is;
- On Page SEO
- Off Page SEO
- Technical SEO
On Page SEO
On Page SEO which is also known as On Site SEO. It is process of optimizing web page content for search engines and users. Commonly On Page SEO practices include optimizing title tag, meta tag , meta description, content, internal linking, URL and other ranking factors.
It’s major goal is to enhance individual page visibility and relevance.
Examples of On Page SEO
Following are some important factors or examples of on page seo;
- Keyword Optimization
- Meta Tags
- Schema Mark up
- Internal Linking
- Images
- Page Speed
- Features Snippets
Tools used in on Page SEO
On-page analysis tools, content optimization tools, site crawlers, page speed insights, analytics tools, AI.
Off Page SEO
Off Page SEO is also known as off-site seo. Strategies performed outside the website to boost authority and visibility is referred to as off page seo.
It’s major goal is to boost website authority and trustworthiness.
Examples of Off Page SEO
Following are some important factors or examples of off page seo;
- Link Building
- Social Media
- Guest Posting
- Public Relations
- Influencer Marketing
- Local SEO
- Brand Mentions
Tools used in off Page SEO
Backlink analysis tools, social media analytics and platforms, Google Business Profile, outreach management tools.
What is Technical SEO?
Technical SEO is the practice of optimizing the “back end” of a site so that search engines like Google can better crawl and index the website. It is vital part of SEO which can be rank your website to top position. here is the check list for Technical SEO;
Spider Friendly code
Streamline website code so that search engines, when they crawl the site, can access the important content first.
Page or Site speed
Page speed (how fast a page loads) is part of Google’s ranking algorithm, and it impacts the user experience. Make sure your pages are up to par by using the PageSpeed Insights tool.
Robots.Txt
Use the robots.txt file to tell search engines which directories on the site can and cannot be crawled. Bots check for this file in the root directory of your website each time they visit.
Content Management System
Choose a content management system that’s primed for SEO. Configure and monitor the CMS so you can identify any inherent SEO problems that come with the system.
Mobile Friendly/Responsiveness
How many of your website visitors come from mobile devices? Ensure your site is optimized for mobile.
XML Sitemaps
Tell search engines about the pages, images, and videos on your website with an XML sitemap.
